Hiring an SEO, that knows SEO

SEO Taught in a Class, or an SEO that's learned the Hard Way Through Experience.

Many company's believe that they must hire someone that has some sort of SEO qualification, this is all very well, to lessen the number of applicants, but is it realistic?

I've been asked to beta best 3 different SEO courses over the years, the main concern of all the places offering the courses, was that the didn't give too much SEO tricks away.

So would your company like a hire a "fully trained SEO", with 10 pieces of paper, saying that they completed, this or that course, and came 1st in the class, or someone that has learned SEO themselves, before it even had a name, has learned all the tricks, learned what really does work, and what doesn't, no matter what the experts say. Remembering of course experts don't like to give away all their secrets, they want eternal students to take another course, so in fact the fewer secrets per course the better.

I haven't yet seen an SEO course that is up-to-date with how search engines are working now, or have anything in them that isn't available free somewhere online.

Sure some SEO is technique but a good 50% of SEO is intuition, and you can't teach or learn how to work with your gut feelings, how to go with what feels right.

Give me a self taught anything to do with computers, because they know all the mistakes that can be made, and know how to quickly turn mistakes made by other SEO's into valuable marketing techniques.

By not knowing the so-called rules of SEO, when I started, I haven't limited myself by any boundaries, I get SEO results using techniques that haven't ever been used my the so-called experts.

Since I'm self taught, I never think I know it all, even though I do kid that I'm an SEO Guru, so I'm always looking at new things, new ways of getting links, and spend at least a couple of hours a day, looking at what Google seems to be doing this week.

Constantly watching Google, and what it's doing, is the very best training out there, look, research, find out why one website ranks better than another, keep looking until you find out exactly what all the techniques used are. See what the #2 thru #10 SERP's website needs to do to rank #1, see mistakes Indian SEO company's do wrong most of the time, the Indian SEO company's are very good teachers of what not to do. For the most part, they are taught SEO, and are excellent examples of why company's shouldn't hire someone that has SEO training.

Regards LB