Saturday, January 30, 2010

Put SEO on Top of Your Marketing Strategies

With so many companies that are mushrooming in this Internet world, it is no wonder why business owners try to look for better ways how they can market their company. There have been so many ways that were considered but to date, search engine optimization is still the most effective marketing strategy.
The reason behind this is that most Internet surfers will go to search engines first to find the information that they are looking for. So if you want to be popular, better put search engine optimization on top of all your marketing strategies.
Here are the advantages of optimizing for search engines.
1. SEO is really cost-effective. If you are knowledgeable enough, actually you can do the task by yourself. But if you want to get a professional, you would really get the value of the amount that you will pay for hiring someone with the results that you will get.
2. If you rank on the search engines, you can be sure that you will be able to get the traffic that you want for your web site. The result is very favorable to your online business once your web site is optimized to the search engines.
3. If there are many links to optimize your site, you will be sure that there would be a lot of windows that would point to your site. This will give you more chances of getting more clicks to your site.
So the next time you think of ways to market your site, think of optimizing it with the search engines.
Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Writing
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Saturday, January 23, 2010

Why don’t website visitors become My customers?

A website may have 500 or 5000 visitors a month, and yet not get call or sales from a site, many clients don't understand this, and ask me what the problem is.

The problem can be various things, if a site has 5000 visitors and you are not getting any sales, often it's because people are not finding what they want on the site, they can't navigate the site, or they can't use the cart easily. Getting 5000 visitors a month, you should be getting some sales. The SEO or the way the site shows in search engines could be deceptive.

On most websites, about 60% - 70% of visitors bounce, which means they leave after only looking at one page. Of the visitors that go to a second page, about 25% leave the site on the second page.

Of the visitors still on your website, you will have some that are spam spiders looking for more email addresses. There is the visitors that are there to steal your images or words for their own websites or school study's, that's a large % of visitors to a website… a very large percentage.

Then you have visitors like me, that are only on the site for research, just to give you an idea, my internet history tells me I visit between 10 and 15 thousand webpages a month, over the paste year, and I buy perhaps 2 things online a year.
So that could be viewed as about 70,000 pages viewed per purchase, yet most of the time I would visit a maximum of 10 pages to buy a product, the other page views I make are researching for various SEO clients I have, or just out of interest.

I don't know anyone that visitors as many pages as I do, (people that visit as many sites as I don't generally have time to know other people that surf all day every day) but I'm sure that few of us visit your website a day.

So after all that, maybe .5 % are actually serious customers wanting to buy whatever you are offering. How many of them are actually at the "got the credit card ready" stage or are now just comparing prices or services.

You maybe thinking by now that websites are a waste of time, but with a good SEO … ok an excellent SEO like me, that works on getting quality, relevant clients to a website, that % of website visitors ready to spend money on your products or services can be increased drastically.

I have a dentist in Chula Vista, San Diego for example, that is getting between 4% and 5% of his visitors becoming patients, and we all know how much dentists charge for their services. This dentist had a website for 4 years, which generated not patients at all.

All of the chiropractor's websites I have worked my SEO wizardry on, have had a significant increase both to the amount of visitors to their website, and the % of those visitors becoming patients.

The ecommerce websites I have worked on, have most often gone from having few visitors, and no sales at all, to thousands of visitors, and thousands of dollars of sales.

Friday, January 22, 2010

Checking Page Rank of Competition

You can also take the time and make the effort to check and analyze the individual page ranking of sections or specific elements of your competition's websites. Once again, you need to keep in mind that through such efforts as link building and what have you, it is possible to focus search engine attention on specific pages or sections of an Internet website.
In addition, you absolutely need to keep in mind that the Internet is an ever changing place. These continually changes on the Net can have a profound and significant impact on page rankings. In fact, these changes and alterations can occur in a matter of minutes.
For example, you can specifically draw attention to a squeeze page through targeted SEO. By drawing specific traffic to a squeeze page, you – or your competition – is able to undertake such tasks as effective list building. The emphasis here is on the targeted nature of the SEO. In this day and age, with the fierce competition that is prevalent across the Internet and World Wide Web, it is incumbent upon you to work to target as much as possible all elements of your marketing and promotional efforts, including what you undertake in order to draw consumers or other individuals to any squeeze page that you have elected to develop at this point in time.
One factor that you absolutely must always keep in mind is that the Internet and World Wide Web is an extremely fluid place. Therefore, the Internet is ever changing. As a result, if you really do want to “keep up with the Joneses,” keep up with – indeed, keep ahead of your competition – you need to develop a research and analysis regimen that allows you the ability to track this vital and crucial information on a most regular basis. Indeed, many experts suggest that you track this type of data on a daily basis.
Finally, you will also want to keep in mind that as you watch your competition, your competition will be watching you. This particularly is the case if you are operating an Internet based business. In this day and age, ecommerce and competition amongst Internet business owners and operators has grown all the more fierce.
Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Writing
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Monday, January 18, 2010

Best SEO Strategies

When you are aiming to increase the traffic to your webpage, hiring an SEO expert or company is not the only option you have. With some many do-it-youreself guides available in the internet today, you can help your webpage rank higher on search engines without shelling out your precious money.
Some of the proven traffic generating SEO techniques are link building, good content writing, pay-per-click advertising and keyword usage. These may sound pretty simple yet they can involve a lot of research and tweaking before you may see your website registering on the first few pages or lines of a search engine's search results page.
One of the best SEO strategies that people who are in the know use is the link building technique. While it is important for a person to create links with other websites to make them visible, too many links can drop a website's score or rating on certain search engines. This will eventually lead to a website being relegated to pages further down in number rather than on the first 2 to 3 pages of these search engines. When choosing links, you will need to choose relevant links that are similar to your website as well as links that have high enough ranks on these search engines to help give your site a boost for being linked to them.
Another top traffic generating technique is the proper use of keywords in your content. These are word or phrases that online users are keying in when using search engine to find information on the web. Make sure you use the keywords that are most appropriate to your content and site so online users can easily find you.
Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Writing
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Miz

Saturday, January 2, 2010

4 Useful Steps to Search Engine Optimization

Search engine optimization can be the start of everything. It can jumpstart your way to web traffic generation and put your online business on top of the most successful companies. Or it can also mean the start of your business downfall if you can’t do it right. Your business web site can be buried underneath millions of other web sites and the traffic you will generate is so miniscule your earnings can not even pay for the telephone bills. To succeed, you need to learn the 4 steps to fast search engine optimization techniques that will surely explode your web traffic.
1. Look for companies that offer optimization services. Find reliable companies by searching the internet. Choose the top five on the list of results. You can be sure that their service is actually effective because their web sites landed on the top pages of results. If they can make it possible for their companies, they can surely replicate it for you.
2. Use key words and phrases. This is very important because search engines look for key words to index a site. You should learn the correct usage and proper density of your key words and phrases. Use key word generator software to help you find out the most sought after key words and phrases.
3. Optimize your web pages. Make sure that you have no broken links and you have useful content in your site. These two factors are important if you want search engines to quickly index your web site.
4. Produce numerous inbound and outbound links in your site. Major search engines are looking for useful links in a site. You can fast track this method through blogs and social bookmarking sites.
Search engine optimization can really help your online business. All you need is your good sense and diligence in perfecting SE Optimization.
Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Writing
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.