Wednesday, July 30, 2008

Off page SEO Why you need it. Part 3

Many search engines users do not look beyond the first 5 natural search results, and definitely past the first page, unless they are looking for something very specific piece of information.

This is where search engine marketing, or search engine optimization becomes very important, since if you website doesn’t show on the first page of the search engine results, then your site may not even get visited.

It’s most important too that you use phrases your website is optimized for are actually words that people search for, it’s of no use at all to optimize your website for a words that no-one searches for or few people search for, it only make sense why.

So the hardest and most time consuming part of SEO is to find out what people actually search for, and often the results are often surprising, I know they are for me, you’d be amazed the number of people that for instances search for just one word.

One of the sites I have been optimizing for years now, often the word that finds their site the most is the word “faceted 1st most common search” or “rough” others are “gemstones 2nd most common” or “gems” . I would have thought that word combinations would be been more what people searched for eg. “rough garnets” which is the 4th most searched for.

The one good thing about ranking highly for just one word often means that phrases with those single words in them also rank highly. EG: in her website statistics which only shows the first 1000 keyphrases people used to find her website, and the word ‘gemstones” is part of 296 other phrases used to find her website.

Once a list of keywords have been established, then making the website do well for those words isn’t nearly as hard. Well for me it isn’t very hard, depending of course on the words you want to rank highly for in search engines.

Most sites, especially in New Zealand don’t have optimization, or not good optimization, so having them rank highly isn’t hard, in many cases working with a website that wants to rank well in search engines for the whole word yet be known for being a New Zealand website, like a motel, or tourism website it is much easier.

So when looking at the price guide my website on the site, do take into consideration that each site is different, and each website owners requirements are different, so each price quote will be different.

After I have done SEO on a website, one question I’m often asked is how to get more people to my website. There is really only one way to increase the number of visitors to a website, and that is by having more content (webpages) on the site. This doesn’t mean you must have menu’s that are a mile long with umpteen dozen links on it, it just means having one extra link on your site map to a page called “articles

Articles about your particular business in my case SEO articles can either be found on the internet, already written, and you can is use them just for giving credit to and a live link to the author, you could write them yourself, or get a ghost writer to write them.

Ghostwriters are often a good option you are have a website that needs unique content. The ghostwriter I use is unique in that is and English speaking woman. She is used to writing for webpage’s, so she knows how to write content that will not only be just content but also will be search engine friendly.

Therefore, your website will rank highly in search engines, for more words that may not actually be something you would rank for. I’ll use the example of a hotel again, if you were to have articles written about the various attractions in your area, one article maybe about the four ski fields with the area of your hotel.

Although you may mention the ski field on your website once on one of your pages, if there was any article specifically about those ski fields, and optimized for ski fields the your accommodation or motel website will rank highly in search engines.

You may ask how this will do any good for you, well when you add these articles to your website, you have your top banner and menu as part of the page, or just a link to homepage, and then your visitor can visit the rest of your website.

This article was written about optimization that was not done on your website. This option of having articles written can work in other ways, since those same articles can be submitted to article directory’s, and from their click to your sites. The obvious benefit about putting the articles on your own site, is people are already on your site, and can see you are a hotel. This then makes it all the easier for them to book their accommodations.

Best Regards Lynny Bishop -
Best SEO Results, from the BEST SEO!!!
New Zealand Born, English speaking SEO.

Not The Cheapest SEO, but you are paying for quality and that's what counts.

Contact Me directly.
Lynny help1@seobyCanz.com
http://www.seobycanz.com/

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