Search engine optimization can be done in two ways. One involves using a technical approach that requires "behind-the-scenes" programming through the use of Meta Tags and the analysis of visitor behavior through the aid of web metrics or statistics to derive at the right keywords to use and the appropriate content to provide. Although you may not personally do this, hiring a developer to do this may also need time and big money. Hiring developers can be done in the long run.
And the other, simply deals with using a practical approach: banking on your content. Focusing on your content can be done in several ways:
1. Providing relevant content. Relevant in the sense that your content is truly useful to your intended visitors and that it has a common relation with a particular search engine provider. Example is if you cater to Google services users, there is a chance that you have higher ranking in Google than in Yahoo. Makes sense?
2. Use keyword density sparingly. Keyword density, or the use of a particular word repeatedly in your website, has its limitations. If you use a particular word too much too often in the content of a page in your website, search engine providers will consider it as keyword spamming and will not rank you high in their listings. As they say, keeping things in moderation-even in the case of using keywords in your website-is still the best approach.
3. Arrange content hierarchically. Arranging your content in terms of their importance and correlation adds points to your optimization scheme as this, in a way, creates an illusion of specialization on a particular topic while providing easy navigation for visitors, which in itself is a good factor for repeat visits.
4. Deploy software when capable and able. If you feel you are comfortable in using SEO software in your website and you have the money for it, don't hesitate in doing so if this means quick ROI for you aside from attaining your goal efficiently and quickly. Just be careful in choosing the software for you site.
And the other, simply deals with using a practical approach: banking on your content. Focusing on your content can be done in several ways:
1. Providing relevant content. Relevant in the sense that your content is truly useful to your intended visitors and that it has a common relation with a particular search engine provider. Example is if you cater to Google services users, there is a chance that you have higher ranking in Google than in Yahoo. Makes sense?
2. Use keyword density sparingly. Keyword density, or the use of a particular word repeatedly in your website, has its limitations. If you use a particular word too much too often in the content of a page in your website, search engine providers will consider it as keyword spamming and will not rank you high in their listings. As they say, keeping things in moderation-even in the case of using keywords in your website-is still the best approach.
3. Arrange content hierarchically. Arranging your content in terms of their importance and correlation adds points to your optimization scheme as this, in a way, creates an illusion of specialization on a particular topic while providing easy navigation for visitors, which in itself is a good factor for repeat visits.
4. Deploy software when capable and able. If you feel you are comfortable in using SEO software in your website and you have the money for it, don't hesitate in doing so if this means quick ROI for you aside from attaining your goal efficiently and quickly. Just be careful in choosing the software for you site.
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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
Download it free here: Secrets of Article Writing
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
