What is Website optimization or Optimisation?

The term website optimization -- or optimisation, as the British spell it -- refers

to a number of techniques that are utilized to ensure that your website appears on the first page of search results in various search engines.

Because people search for things in different ways, the important issue regarding "Search Engine Optimization" is that you want your site to appear high in searches for hundreds or perhaps thousands of search phrases, not just a few.

If I don’t account for the possibility that you, the search engine user, will find your way to my page by entering any combination, order and spellings of the query “what is search engine optimization,” including “search engine optimisation” (spelled with an “s”), plain “SEO,” or perhaps “Optimisation Search Engine what is it” (with capitals and different word order), then I stand to lose many hits, most likely to someone who did prepare for more keyword search possibilities.

You may notice that I am using optimisation and optimization interchangeably. That's because in New Zealand we spell that word with an s, while Americans spell it with a z. I am making a great effort to Americanize my spelling.

Getting back to the topic of ranking well in search engine results, I have authored several articles on the importance of this concept and will include some links at the end of this article.
I have been involved in website design for over 7 years and taught myself the skills necessary for allowing search engines to find websites before I knew that there was a name for it (SEO). I have come to the realization that it is not enough to merely have a professional website.

SEO, or search engine optimisation, of the site you are creating also requires that the website contain accessible content that search engines can index and that users of these search engines can find using many different keywords and phrases. This leads to more frequent and higher-ranking appearances of the website in the results of search engines across the board.

It is quite gratifying to have clients who are happy that their website that is not only attractive, but is successful as well. I have come to the realization that being a jack-of-all-trades is not always efficient, so now my business is co-owned by a web-designer/developer and I have a programmer who handles the more complex websites.

My point is that a good SEO or search engine optimisation specialist should allow search engines to be able to index your website for as many related and similar keywords as possible. When you know what you are doing, this is not a difficult task. It does consume a bit of time, but it is not very hard.

Lynny
SEO Consultant
Professional Website Design
SEO Services

Websites Need SEO and Brochures need reprinting

Brochures need reprinting, or Websites Need SEO

Selecting the cheapest possible web site is not advised if your goal is to earn money from your web site. The best way for you to insure that potential clients can find your website is to invest the money needed to have a professionally built website your site optimized for search engines.

Unlike brochure printing, you do not need your entire website rebuilt from scratch each time your company, which offers scenic wildlife tours, must change a facet of its operation.

If you compare the costs of producing a quality brochure, and having a website, built. seo done and online 24/7, even in the short term, a website is less expensive.

To have 50,000 professional brochures designed, printed in color, delivered to you, and distributed through travel agents and tourist information centers would cost somewhere around $15,000-$20,000. The entire cost of this service accrues again and again every six to nine months. A website would cost at most $15,000 for website design, built, maintenance , Superior SEO, and only cost approx $5000 a year thereafter for regular updates and changes.

Use that time and money to hire a professional website designer, and infuse your site with search optimization strategies, and you can see 10,000 new visitors hitting your site every month after the first six months, and 20,000 unique new visitors within a year, in addition to those who keep coming back.

Lynny
SEO Consultant

Professional Website Design

SEO Services

SEO, graphic and website design and development

Call me multi talented, as well as doing a great SEO job, I also have a heap of other talents, read about them here Gay Friendly graphic designer or check out our Web and graphic designer services pages.

Canz Design services include:

Website Design
Website application Development
Website makeovers
Search Engine Friendly CMS Websites
Artist portfolios
Travel and booking web applications

Search Engine Optimization
SEO content writing
Ad Campaign Management
Website Management
Website Hosting for clients

Logo & Branding Development
Complete Branding Packages
Business Cards
Brochure Design
Letterheads and Stationery
Advertising campaign designs
Corporate Uniform and textile design
Web Graphics and Banners

If it isn't listed, just ask, we probably do do it, and I just forgot to list it.

does the yellow pages offer you a website

Yes the yellow pages do offer you a website, but they are very un search engine friendly, and cost a fortune, You would be better off, using one of our SEO friendly CMS’s, that work the same as the yellow pages websites, but only cost a fraction of the price.

We have an option to hire our SEF CMS, you only pay extra for customizations, which yellow pages don’t offer. You get their set templates. But pay for customizations, and pay a set monthly fee, the monthly fee depends on what you will be doing with the website if it’s an online shop

selling upto 100 products, it could be $50 a month, if you are selling 1000 products, it might be $200 a month. If it’s a personal website, showing your art, but not selling through the site it might only be $20 a month. Just write and ask. All prices include hosting and are not set, they are just to give you an idea of the possibilities available.

There are also times, say when you have built your site in FrontPage as a try out, and you have seen the potential of a website. Then you would be better off to start afresh with a SEF CMS, or Search Engine Friendly, Content Management System.

The CMS means you can if you wish build the whole site yourself, or have us build a professional website, and then you add your products as you see fit, or make changes to your pages as you want, this scheme you pay for the professional design, then pay a minimal monthly fee which includes hosting. Write to me at help1@seobycanz.com and ask about this service.

Regards Lynny

Best SEO San Diego to New Zealand

SEO Consultant

And designer of professional websites

Doing seo for your website How?

If you have built your own website, and now want to do your own SEO, I have an SEO consultancy service, I’ll look at your website, and tell you what needs doing and how, and you do it, and save yourself thousands in the cost of SEO.

There are also times, say when you have built your site in FrontPage as a try out, and you have seen the potential of a website.

Then you would be better off to start afresh with a SEF CMS, or Search Engine Friendly, Content Management System, The CMS means you can if you wish build the whole site yourself, or have us build a professional website, and then you add your products as you see fit, or make changes to your pages as you want.

Regards Lynny

Best SEO San Diego to New Zealand

SEO Consultant

And designer of professional websites

It's the words in a link that matter.

When linking between pages on your website, or from another website to your site, it's the actual words used in the link that matter. just haing something like www.seobycanz.com SEOwise is not that helpful for getting your website to rank highly in search engines for various terms.

If on the other hand I had the chance to use a link like SEO in San Diego, Southern California, USA and you had enough of links like that sooner or later you would start ranking well for that phrase.

A prime example is the click here example, many many website around the world, have a click here link to the adobe free pdf reader. And if you do a search for click here, even though those actual words aren't on the website itself, it ranks #1 in google, and probably every other search engine wordwide.

So whenever you get the chance to make keywords into links use it.

SO thats it from your SEO in San Diego


Contact me for an seo price quote, help1@seobycanz.com and remember to give me some sort of idea of how much you are willing to put into your seo for your website, often people quote too much, and are supprised when I get back to them with a smaller amount, and if you have a very limited budget, we can work something out. I have several clients that pay me monthly, some for work I have done, and other for work I do each month.

Lynny who also happens to build the best seo friendly websites this side of the black stump

Off page SEO Why you need it. Part 3

Many search engines users do not look beyond the first 5 natural search results, and definitely past the first page, unless they are looking for something very specific piece of information.

This is where search engine marketing, or search engine optimization becomes very important, since if you website doesn’t show on the first page of the search engine results, then your site may not even get visited.

It’s most important too that you use phrases your website is optimized for are actually words that people search for, it’s of no use at all to optimize your website for a words that no-one searches for or few people search for, it only make sense why.

So the hardest and most time consuming part of SEO is to find out what people actually search for, and often the results are often surprising, I know they are for me, you’d be amazed the number of people that for instances search for just one word.

One of the sites I have been optimizing for years now, often the word that finds their site the most is the word “faceted 1st most common search” or “rough” others are “gemstones 2nd most common” or “gems” . I would have thought that word combinations would be been more what people searched for eg. “rough garnets” which is the 4th most searched for.

The one good thing about ranking highly for just one word often means that phrases with those single words in them also rank highly. EG: in her website statistics which only shows the first 1000 keyphrases people used to find her website, and the word ‘gemstones” is part of 296 other phrases used to find her website.

Once a list of keywords have been established, then making the website do well for those words isn’t nearly as hard. Well for me it isn’t very hard, depending of course on the words you want to rank highly for in search engines.

Most sites, especially in New Zealand don’t have optimization, or not good optimization, so having them rank highly isn’t hard, in many cases working with a website that wants to rank well in search engines for the whole word yet be known for being a New Zealand website, like a motel, or tourism website it is much easier.

So when looking at the price guide my website on the site, do take into consideration that each site is different, and each website owners requirements are different, so each price quote will be different.

After I have done SEO on a website, one question I’m often asked is how to get more people to my website. There is really only one way to increase the number of visitors to a website, and that is by having more content (webpages) on the site. This doesn’t mean you must have menu’s that are a mile long with umpteen dozen links on it, it just means having one extra link on your site map to a page called “articles”

Articles about your particular business in my case SEO articles can either be found on the internet, already written, and you can is use them just for giving credit to and a live link to the author, you could write them yourself, or get a ghost writer to write them.

Ghostwriters are often a good option you are have a website that needs unique content. The ghostwriter I use is unique in that is and English speaking woman. She is used to writing for webpage’s, so she knows how to write content that will not only be just content but also will be search engine friendly.

Therefore, your website will rank highly in search engines, for more words that may not actually be something you would rank for. I’ll use the example of a hotel again, if you were to have articles written about the various attractions in your area, one article maybe about the four ski fields with the area of your hotel.

Although you may mention the ski field on your website once on one of your pages, if there was any article specifically about those ski fields, and optimized for ski fields the your accommodation or motel website will rank highly in search engines.

You may ask how this will do any good for you, well when you add these articles to your website, you have your top banner and menu as part of the page, or just a link to homepage, and then your visitor can visit the rest of your website.

This article was written about optimization that was not done on your website. This option of having articles written can work in other ways, since those same articles can be submitted to article directory’s, and from their click to your sites. The obvious benefit about putting the articles on your own site, is people are already on your site, and can see you are a hotel. This then makes it all the easier for them to book their accommodations.

Best Regards Lynny Bishop -
Best SEO Results, from the BEST SEO!!!
New Zealand Born, English speaking SEO.

Not The Cheapest SEO, but you are paying for quality and that's what counts.

Contact Me directly.
Lynny help1@seobyCanz.com
http://www.seobycanz.com/

Professional websites and development

Best SEO Services, Best SEO results

All things computer hints

Offpage seo how can it work? Part 2

Off page SEO is basically building links to your website from all over the internet, without your site linking back that site.

I had a client recently that decided he wanted to do this kind of website marketing for his website, but didn’t want to wait for months for the results. The price range for his products is between $1000 to $8000 for standard equipment.

He asked me if he was to invest $15,000 in a lump sum, and then $2000 a month, what sort of results could he expect. We discussed options, and I explained that if the search engines were to see a large amount of links like thousands of inks all show up to his site within a few days… which although could be done, that the search engines may become suspicious, so we decided that we would spend the first investment over two months, at a steady rate. And then carry on at a slower rate over the year.

I have 4 different ways of building one-way links to a website, and within 4 weeks, the amount of visitors actually making purchases was increasing, by 200% by the end of the second month the client was thrilled at the rate of extra sales, and decided to invest another large investment in my services. Then after 5 months, his sales have increased over 1800%.

This client is very good at replying to emails, although very clear on what he does and does not wants he is open to suggestions, and has asked what would be the process if I was to take over as his webmaster and do this onsite optimization and could he expect even better results.

Presently his site is ranking at between 8 and 15 on the search engine rankings for around 100 relevant searches, so with onsite optimization he could expect rankings of 1st – 3rd position in search engines, so he could expect an increase of at least 80 more visitors from each keyword take the higher ranking. Presently he has just 0ver 500 keywords that people are finding his website for so he could reasonably expect an increase of about 35,000 visitors.

He is considering having me do onsite SEO, now.

Best Regards Lynny Bishop -
Best SEO Results, from the BEST SEO!!!
New Zealand Born, English speaking SEO.

Not The Cheapest SEO, but you are paying for quality and that's what counts.

Contact Me directly.
Lynny help1@seobyCanz.com
http://www.seobyCanz.com
Professional websites and development
Best SEO Services, Best SEO results
All things computer hints

Offpage SEO what is it?

SEO. How making your website search engine friendly can be done without access to your website.

Ideally, I should have access to your website so I can make a few behind the scenes changes to make your website more search engine friendly, however this is not the only way to make your website get more visitors.

The techniques I spoke about the behind the scenes ones, will have instant effects, and can start working within a week, for an established website, but there are other things that can be done, that won’t be work so quickly, but definitely do work over time, you should start seeing results in about 6 to 8 months. Often less if you decide to make a larger investment at the start which of course means more work can be done immediately.

This maybe more suited to some websites, especially if there site has a season that their website is most used for, eg: a ski lodge, or a motel that caters especially to something that happens at certain times of the year.

Doing this type of offsite website marketing can also have the obvious advantage that the investment you make is my search engine marketing skills can be spread out over a year rather than a larger down payment then with smaller ongoing monthly payments.

This offsite website marketing is part of the work I usually do anyway, it’s a technique called link building, and means finding usually one-way links to your website. If search engines see that you have a lot of links going to your website, and very few leaving your website, they see your website as important, and decides that your website should be ranked higher in search engines results.

It makes sense when you think about it, a website with many links to it must be an important website, and therefore should be seen more often.

Best Regards Lynny Bishop -
Best SEO Results, from the BEST SEO!!!
New Zealand Born, English speaking SEO.

Not The Cheapest SEO, but you are paying for quality and that's what counts.

Contact Me directly.
Lynny help1@seobyCanz.com
http://www.seobyCanz.com
Professional websites and development
Best SEO Services, Best SEO results
All things computer hints

Why does website need SEO? The truth

Website need seo quite frankly, so they get found in search engines when people do searches.

If you website has been online for a few months, you are probably listed in Google, along with a million other people in the world doing what you are doing, without seo you simply won't stand out from the crowd.

Be thoughtful too, that maybe you have something unique, that no-one is doing, then then how would anyone know what to look for.

A few years ago I did the seo on a website that we had built, it sold photos of your loved ones or house whatever engraved in would by a special machine. I'd never heard of the machine, and tried to encourage the owner to optimize his website for photo engravings, and engrave photos in would, and things people might search for. But no, he insisted that I optimize his site for a CNC machined engravings and nothing else.

The website had no content to speak of, but I did manage to get a few other phrases in there.

He ranked #1 in every search engine for CNC machined engravings, but in the year the site was online, he didn't get a single click for that particular phrase.

I have a client at the moment that is doing something else, and when I told her the same thing, she's making teaching videos, but has a special name for it, I told her the same thing, and again, she said if they don't know what it is then we don't want them as clients.

So I optimised her website with the words she wanted and she's doing very well in search engines, and again is only getting the odd click.

So if you are doing something unique you have to cater for people that actually wouldn't know what it is you are doing, but would want it anyway if they knew what it was.

Best Regards Lynny Bishop -
Best SEO Results, from the BEST SEO!!!
New Zealand Born, English speaking SEO.

Not The Cheapest SEO, but you are paying for quality and that's what counts.

Contact Me directly.
Lynny help1@seobyCanz.com
http://www.seobyCanzcom

Professional websites and development

Best SEO Services, Best SEO results

All things computer hints

Share the cost in SEO, many websites 1 SEO

I recently had an enquiry from a group of businesses in the Accommodation Tourism Industy asking if it would be any cheaper to get the SEO done on a number of websites rather than doing them all indvidually.

I work on the theory that that less work I have to do, the less investment I require for my time. So of course it would cost less to do SEO on several related websites, or there's always the possiblity of getting a lot more SEO work done.

This is the general scope for the job.

7 websites offering accommodation, the accommodation types are different and in different areas of the same city large.
6 websites offering restuarants and eateries of various types.
4 websites selling gifts, and local art
11 websites offering tourist attractions and activites
2 websites offering nightlife options

Thats 28 websites with an average of 5 webpages.

Doing SEO on these sites wouldn't take much longer than a couple of the larger websites I have optimised, and the results of the SEO would be overwelming.

I have just heard back from this group, and they are very happy at the quote I have given then, in fact they are staggered at how good it was, telling me they had approached 2 other SEO's, 1 didn't even bother replying to them, and the other had said no, same price per site no matter how many websites....

They are organising a deposit for the work I will do, and also going to spend another month, before I start contacting other businesses in their area seeing who wants to come on board, we are all happy campers.

Lynny@canzdesign.com
SEO that Charges less for More
SEO Help, Hints, Tips